For this blog post, I will focus on the influence of technology on journalism. I will pull my analysis and synthesis from the readings in DPI 659—further shedding light through my personal experiences.
I have witnessed first hand the extraordinary changes that have occurred in journalism due to technology. Coming from a family that reads A LOT and loves the news, drastic changes occurred over the past 10 years in our household. When I was a senior in high school, my parents ordered 4 newspapers: St. Pete Times, Tampa Tribune, New York Times, and the Wall Street Journal. At this point, no one in our family had laptops—with only one PC in our house. Fast-forward to now, everyone in my family has at least one laptop, a kindle, iphone. My parents have stubbornly held out on 2 print papers, but read most of their news on their laptops. My mom gets updates from the New York Times on her iphone. My dad often forwards his favorite article from Huffington Post. For me, I certainly don’t get any print news, and read everything online. As a news junkie, I stream through a few blogs and various news sites throughout the day. As a poor student, if I hit the number of 20 on the NYT, I often will Google the title of the article I want to read, and it will show up for free.
The question arises, if people, even my parents are cancelling their print newspapers, avid fans of the NYT are not even paying the subscription fee, and millions of other people are reading blogs over mainstream news sites—how are these news companies going to stay afloat? Is technology destroying the news?
The New Yorker article, “Out of Print,” highlights this drastic shift in newspapers. Stating that once the main newspapers were monopolies and now the reporting has shifted to online news and bloggers. Where newspapers used to get most of its money from print ads, craigslist’s has made them almost extinct. The most impressive stat that Out of Print cited was that publicly traded American newspapers have lost 42 percent of their market value in three years. Let me repeat that, 42 percent in THREE YEARS. That is incredible.
In Shirky’s “Thinking the Unthinkable”, he states many things that most of us thought were unthinkable for Newspapers and their readers, but that are occurring. Such as “Digital advertising would reduce inefficiencies, and therefore profits. Dislike of micropayments would prevent widespread use. People would resist being educated to act against their own desires.” Again, how can these newspapers stay afloat?
And then there comes the competition of the blogs. For our readings, some articles strongly against blogs and others highlighting the importance of them. “Digital Maoism”, argues about the hazards of the online collectivism. One interesting example that Lanier uses is how over and over his wiki cites that he is a film director and that he has only done one film in his life and that doesn’t even fully represent him. But, over and over, that is what is written, even though it is not representative of him. He believes that the collectivism is almost like the bible, you get a lot of different perspectives but it is not exactly accurate.
However, Winer’s, “Reading from New Execs” argues the opposite. Specifically he highlights the shift in news reporting in which now, mainstream news reporters/witnesses are not even important anymore with individuals/witnesses across the country who can blog about what they see. These people, often locals of the area, can witness just as accurately as a reporter.
And in the article, “State of Blogosphere in 2010”, I was surprised by how profitable a blog can be. The average earnings made by blogs are a ten fold the investment put into the blog. Obviously, individuals will now have an incentive to go into blogging rather than mainstream news in which the pay is much less.
It is clear that journalism has shifted drastically and I actually agree with many parts of the articles that I cited in this entry. However, I don’t believe in the doomsday theory of mainstream journalism. I agree with our guest speaker Stephen Hall that the returns will be lower and many of the poor newspapers will go under (which they have) however, the best will stick around. The NYT payment micropayments do not seem to have deterred that many readers and it seems like anyone who is willing to pay, will actually pay—including myself when I am working again. I am curious though, I wonder if it would be better for the NYT to do a payment option of “pay what you think this is worth”. I would think many more affluent people who pay a higher rate, and the students would not pay until they could. This would be a more inclusive technique and has proven effective (i.e. various musicians) before. Either way, journalism is changing with technology and there must be continuous adaptations in order for mainstream journalist to stay afloat. While I will continue to enjoy my favorite bloggers, I will also continue to enjoy the WSJ and the NYT.